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Advertising a new practice

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I started a new practice in April. I have had a steady influx of clients, mainly by word of mouth, but am considering advertising to gain a few more. Could I please ask what form of advertising works for you and what doesn't? I am currently thinking about the local paper as well as the web version but would just like to know your thoughts. Thank you. 

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By Jfg
05th Aug 2020 13:02

I always think personal recommendations are best but I also advertise in my local parish magazines (if, of course, you live/work in this kind of area). Another route is to tout yourself round other practices offering to do sub contract work

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By Jfg
05th Aug 2020 13:02

I always think personal recommendations are best but I also advertise in my local parish magazines (if, of course, you live/work in this kind of area). Another route is to tout yourself round other practices offering to do sub contract work

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Replying to Jfg:
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By Southwestbeancounter
05th Aug 2020 14:53

Jfg wrote:

... I also advertise in my local parish magazines (if, of course, you live/work in this kind of area).


I did this for a few years too Jfg and I also advertised in the local journal which was delivered free through letter boxes. That way I got lots of local clients which worked really well; so well, in fact, that I haven't actually advertised for 20 years!
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By Paul Crowley
05th Aug 2020 13:49

Very little response from direct advertising.
Website needs to exist and at least look well constructed.
We have a building with signs in the windows. Very busy road, cars regularly queued. We can see people looking at windows when stationary.
Best 'advertising' is to exceed clients expectations. Word of mouth works better than any paid for advertising.

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By Matrix
05th Aug 2020 13:33

I agree with the above, sadly word of mouth works best but it will be slow at first. You need to work out who is your ideal customer and directly target them. Who are you offering tax services to? The public or are you sub-contracting from other accountants?

Obviously what you are already doing is working since you already have clients.

I find Facebook better than LinkedIn. I wouldn’t bother with the local paper or yell.com. Good website and make sure you are listed in local magazines if you are targeting the local area.

If you are just tax advisers I don’t know if it will be very fruitful though. We are listed as tax advisers in one local directory and don’t get enquiries so I need to change it as we get calls from others where we are listed as accountants.

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Replying to Matrix:
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By Paul Crowley
05th Aug 2020 13:55

Concur tax advisors issue
We had the same with with one listing

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Replying to Matrix:
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By David Winch
07th Aug 2020 10:31

Rather than promoting who you are - Tax Advisers, Accountants - have you tested promoting what you do - Pain-free SA and CT returns, Minimise your tax liability, etc.?

Whatever it is, you need to be able to monitor the effectiveness of each individual activity to discover what works well (produces a great RoI) for you.

David Winch
Sales & Marketing Consultant, Cambridge

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Replying to David Winch:
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By Paul Morton
08th Aug 2020 12:45

Thank you David that's very interesting and I will do this

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Replying to Paul Morton:
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By David Winch
09th Aug 2020 12:22

Paul Morton wrote:

Thank you David that's very interesting and I will do this

Great, Paul. Hope you will let the community know how you got on.

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Caroline
By accountantccole
05th Aug 2020 15:34

Most of my new clients came from face to face networking (BNI, 4Networking, Athena etc) it is a commitment and don't expect immediate results. It takes a year to get trust!
I was also pretty active on Facebook, became the expert on local business groups, sharing knowledge and often got recommended there.
I had a decent website from day 1 but was focusing on a niche (anglo/french businesses) and most of that sort of enquiry came via the website.
The only printed advertising I ever did was effectively sponsoring programmes for client events. I wouldn't waste money on papers etc unless you can combine it with an article so it is high profile.

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By Paul Morton
05th Aug 2020 16:07

Thank you all for taking the time to respond, it really does help.

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Glenn Martin
By Glenn Martin
05th Aug 2020 16:39

Local newspapers are a waste of time these days.

Keep plugging everyone you know for referrals
The only paid for adverts we do is PPC and will get you in front of people
(also a few Wallys) so work on screening.

Get active on Social media and point everything back to a half decent website.

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Replying to Glennzy:
blue sheep
By NH
05th Aug 2020 19:54

Glenn - have you found that investing in social media content leads to decent clients, I have always had the view that it seems like a waste of time (but admittedly have never really tried)?

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bike
By FirstTab
07th Aug 2020 10:26

There is now Accounting Web live. I have not subscribed to any sessions. It may be your thing. Bear in mind, they are unlikely to give their secrets away.

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