We have been testing out adwords over the last week. We have three different ads set up. One for a very popular search phrase, then a more niche phrase followed by a very niche phrase. Figures are as follows, for the average day.
Clicks 1, impressions 241 - for the popular phrase
Clicks 2, impressions 71 - for the more niche ad
Clicks 3, impressions 31 - for the very niche ad
I have the same price set for them all, per day.
1. I realise it is hard to say, but are those click rates good, bad or average.
2. To get more clicks on the popular phrase does that work by increasing the amount we are paid per day.