Any ideas where to go on this.
A rival business to my clients has gone into liquidation, my client wants to buy the website URL and social media accounts to direct them to his own business.
How do you value such a thing? I imagine the value of a website generating and making profits is far higher than when it goes into liquidation as I assume there is a small window of opportunity before the value reduces to nil if sales emails are not been responded to etc.
Do you pick up the phone to the IP and just make an offer of whats its worth to your client?
How the hell would you value an instagram account.?