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Any recommendation on marketing companies

Been approached by a firm. Would like some opinions

Didn't find your answer?

Richard Pond Marketing have emailed me with detailed on marketing my firm on Facebook. For £45 per week they say they will gaurentee a reach of 10k people per month, fully administered by them their own copywriters and a monthly report etc. 

My question is for the charge they are asking do you think it's worth it? In your expierence what sort of follow through would you expect from 10k per month? And would you recommend any other firm that have been successful for you? 

I'm thinking at £45 per week for 6 months id only need maybe 2 to 3 successful leads to make my money back at the very least. Thoughts? 

 

 

Replies (9)

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By Peter Kilvington
11th Dec 2019 15:07

do it yourself it is not that difficult, 10K of users per month for £180+VAT is quite a lot and you cannot control which 10K of users they are reaching.

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Caroline
By accountantccole
11th Dec 2019 15:24

I found being active and the "go to" person on local business groups effective.
Even if they do the promotion, you have to provide or at least check the content so end up doing a lot of the work

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By SXGuy
11th Dec 2019 15:28

Thanks guys hadn't thought about it like that and it makes sense.

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By ireallyshouldknowthisbut
11th Dec 2019 15:59

The question is, are you happy for your details to be spammed out to 2.5k people a week?

Will that add to your brand, or detract from it?

A good 2300 of those are probably bots anyhow!

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Replying to ireallyshouldknowthisbut:
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By SXGuy
11th Dec 2019 16:36

I understand what your saying however with a Facebook campaign you'd need to target a large proportion of people to get any sort of leads. I don't expect many out of 2.5k a week but 1 a month would cover the costs.

I think they target certain demographics rather than just spam an area however as others have said it would probably be better if I had control over who sees the campaign as I can't gaurentee they are targeting the right people.

I'm wondering though if a Google campaign would be more beneficial.

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Replying to SXGuy:
By ireallyshouldknowthisbut
11th Dec 2019 17:13

If you are paying 25p/advert, £180 =720 clicks on your website per month.

I doubt there are that many people looking for bean counting services in your area in a month.

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Replying to ireallyshouldknowthisbut:
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By SXGuy
11th Dec 2019 18:01

No one expects 725 new clients. 1 would be a result.

But like leafletting. Stick a 1000 flyers through a door your lucky to get 1% return. So long as the cost is covered your not at a loss.

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Mark Lee 2017
By Mark Lee
30th Dec 2019 09:50

Reaching all those people is only part of the story. How many are likely to be real prospects for your practice. AND, when they click though from the facebook ad, will your website be sufficiently compelling to get them make contact with you?

An alternative approach is to be listed somewhere that people who need an accountant or tax adviser are looking for someone with your skills.

Many of the software houses have such facilities on their websites. There is also a low cost listing service at TaxAdviceNetwork.co.uk which is used by people who need tax help. It's only £12 a month - but doesn't guarantee loads of new clients - just those that need your help in your area.

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By legerman
04th Jan 2020 11:55

Not long after reading this thread I saw a facebook buy & sell page request asking if anyone needed bookkeeping from a level 3 AAT bod. Received at least 10 replies from interested people.

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