Richard Pond Marketing have emailed me with detailed on marketing my firm on Facebook. For £45 per week they say they will gaurentee a reach of 10k people per month, fully administered by them their own copywriters and a monthly report etc.
My question is for the charge they are asking do you think it's worth it? In your expierence what sort of follow through would you expect from 10k per month? And would you recommend any other firm that have been successful for you?
I'm thinking at £45 per week for 6 months id only need maybe 2 to 3 successful leads to make my money back at the very least. Thoughts?
Replies (9)
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do it yourself it is not that difficult, 10K of users per month for £180+VAT is quite a lot and you cannot control which 10K of users they are reaching.
I found being active and the "go to" person on local business groups effective.
Even if they do the promotion, you have to provide or at least check the content so end up doing a lot of the work
The question is, are you happy for your details to be spammed out to 2.5k people a week?
Will that add to your brand, or detract from it?
A good 2300 of those are probably bots anyhow!
If you are paying 25p/advert, £180 =720 clicks on your website per month.
I doubt there are that many people looking for bean counting services in your area in a month.
Reaching all those people is only part of the story. How many are likely to be real prospects for your practice. AND, when they click though from the facebook ad, will your website be sufficiently compelling to get them make contact with you?
An alternative approach is to be listed somewhere that people who need an accountant or tax adviser are looking for someone with your skills.
Many of the software houses have such facilities on their websites. There is also a low cost listing service at TaxAdviceNetwork.co.uk which is used by people who need tax help. It's only £12 a month - but doesn't guarantee loads of new clients - just those that need your help in your area.
Not long after reading this thread I saw a facebook buy & sell page request asking if anyone needed bookkeeping from a level 3 AAT bod. Received at least 10 replies from interested people.