Like many small practices, as part of providing a 'total' service for clients we will provide some more basic services outside of the core year-end compliance work.
Traditionally, providing the basic accounting/VAT service for clients on desktop software, be it Sage or VT or something else, the definition of the service and the pricing of it was relatively simple. You would get a big delivery of paperwork and you or your colleague would load the invoices onto the the client's accounting system, sit with their bank statements, posting and reconciling and there would be a clear delivery output at the end of the month/quarter.
As communications improved the wad of paperwork might be sent via email or Dropbox or similar, but the service requirement was essentially the same. We have quite a few laggards where this is still the routine.
With cloud things have changed dramatically - the client generates their sales invoices from the system, the client uploads the bank statement, so it already reconciles (save for cock-ups) and all there is left to do, largely, is tagging and a review of input VAT on debateable transactions.
Friends, this brings me to ask what your ideas are on defining the service you provide in these circumstances and what method you use to price it? What we do seems to be more amorphous and, whatever the fee, increasingly difficult to justify.