Recently had a catch up with an old employer/good friend who has built up his practice over the last 30 years. Was shocked when I asked him how business was and he told me how competitive it is getting for him and he's lost a few clients to a new practice opened nearby who are offering Accounts and Tax Return for £150 and the first year free!
Has anyone else come across anything like this? Is this a good idea or is it just an accountant struggling to get by in a competitive environment?!