A little confused with this article
https://www.thetimes.co.uk/article/rising-storm-damages-put-the-wind-up-...
Apparently some advertising costs are were not tax deductible and Hiscox are going to do a prior year adjustment. On the article it says it was identified internally and not by their auditors or any tax authority.
I'm curious what marketing expenses (relating to advertising) is not deemed to be tax allowable?
They prepare accounts to IFRS.
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Article says:-
While spending on brand-building can be set against tax, spending on more short-term, sales-orientated promotion, such as click-generating internet advertising, cannot.??
