I'm currently putting together my marketing plan for my firm, and plan to deploy a variety of methods of seeking new work.
Part of my bag of tricks would have been direct emailing, using contact details freely available within the public domain e.g. contact addresses published on chamber websites etc. However, I'm now realising that it may be best to steer clear of such marketing due to the looming GDPR regulations and the restrictions on opt-out marketing.
Has anybody else given any consideration to whether GDPR will restrict their marketing activities?