I'm thinking of trying google adwords for our practice, and wondered what other members have found when using this.
Our site is very well ranked organically, but not necessarily for all the search terms we would want potential customers to use.
If you have used adwords, what was the conversion rate from click through to meeting and then to customer?
What did you set as your cost per click?
What was the overall return on investment?
Look forward to hearing from you all