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Google SEO advice

New paractice- website almost ready

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Hi

My new website for my new practice is almost ready. Local advert sorted. What is the most effective way to ensure my company name comes out on a google search..is Google adwords the only way and does anyone know the cost of this?

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By Harrison88
10th Feb 2017 21:10

Google Adwords has nothing to do with it. You need to read some SEO guides or employ an expert.

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Glenn Martin
By Glenn Martin
11th Feb 2017 13:48

Think of SEO and google AdWords like the difference between owning and renting a house.

SEO is long term thing which overtime will move you up google rankings and give more benefits over time.

AdWords allow you to buy top spot on paid listings but as soon as you stop you have nothing.

AdWords is also a dark art and if you don't know what you are doing you can burn loads of money with little quality in return. There are also a lot of sharks who say they will do it for you without any guarantee of success.

If you have a good website SEO is better long term solution but will take at least 6 months to start getting you anywhere.

You should also look at Facebook adverts as a lot cheaper than AdWords.

What I did was get website up there then paid for an SEO review every 6 weeks after about 6 months I now get 50% of all work from Website and probably have only scratched the surface of what is possible. I do operate in a provincial town though without loads of competition from bigger firms. Set up all your social media to point back to your website.

What sort of budget do you have? One guy I met said that unless I wanted to pay £1500 budget plus £500 to him to manage it, I would get no where with Adwords. He also couldn't give a straight answer when asked, in number of contacts what would the £2000 per month likely produce.

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By Cheshire
11th Feb 2017 11:26

Google Adwords don't use your business name, besides even if it did, how would that help you if a potential client doesn't know what you are called (the fatal mistake most folk fall for when creating a website one one which unscrupulous see companies use). If you did decide to use Google Adwords no-one on he could give you a price as its specific to what words/campaign words you choose, area, time, how much bid for and a bunch of other factors. Your website developer should have built in a substantial amount of generic seo which you can then build on. There are some good books/guides on the web.

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Brunel
By Brunel
11th Feb 2017 22:09

You will probably rank no 1 for your brand name fairly quickly, but no one will be searching for it except you.

Generic terms are much harder and require work and investment. Read this: https://moz.com/beginners-guide-to-seo

Don't forget Maps/Local - much easier to rank than organic and you're probably serving a local market.

Adwords will cost £10+ a click in many areas for valuable terms. If you manage a 5% conversion rate then enquiries cost £200. And if you convert 1 in 3 enquiries you're paying £600 for a new client.

If you use Adwords then use this http://www.wordstream.com/google-adwords

Use an agency, as an Accountant you'll understand the importance of using a professional. Unfortunately digital marketing is the wild west and there is no ICAEW, ACCA, AAT, etc. just a lot of carpet-baggers and snake oil salesmen to catch the unwary.

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Freddie
By Slim Freddie
13th Feb 2017 17:15

SEO takes a lot of time. To rank well on google for your keywords you'll need to spend a bit of time optimising your website around those keywords and writing content. Probably not what you want to hear but it takes time and it's something that needs to be continual. When I have time (not very often) I look at videos from google on SEO. I also went to hubspot to read guides and 'hot to'. https://library.hubspot.com/

SEO do it yourself will save you money as I found experts very expensive. I also found I did a better job myself but it depends if you like it or not.

Google adwords can cost a lot if you don't know what you're doing. Again they have a lot of 'how to' videos on youtube. You'll need to understand your keywords though. Make sure you look at your google analytics to see what's working and what's not.

The moz site that Brunel recommends is a good resource too. Good luck.

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By Ian_mcdonald
16th Feb 2017 13:10

LINKS is the answer you are looking for.
Only you will know the best places to put them after you do extensive research with your "ideal new client" hat on.
Quality and quantity of links is the key.

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Replying to Ian_mcdonald:
Brunel
By Brunel
16th Feb 2017 13:49

Quote:

LINKS is the answer you are looking for.
Only you will know the best places to put them after you do extensive research with your "ideal new client" hat on.
Quality and quantity of links is the key.

Read up on Google Penguin (yes, really) before placing any links yourself.

Quality yes. Quantity no.

The links you need are the ones that you can't place yourself, and can only be earned with high quality content and some networking.

For historical context read up on Pagerank and the random surfer.

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