Has anyone signed up to 'the core asset'?

The latest marketing tool that's supposed to give your practise the edge over all others

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Has anyone else been approached by Steve Hackney from the 'core asset' asking to sign up to basically a business growth tool that you can offer your clients for free.

This is supposed to give you a USP in that you can help your client's businesses grow. Price about £400 per month.

Call me a sceptic but my successful clients don't need it as they already know how to grow their business and the unsuccessful ones should have been learning about marketing before they started. 

I can see it might be useful for start ups but like alot of marketing material I'm sure it's just old content re-hashed.

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By James Green
03rd Aug 2019 17:35

We got a years free subscription and published it as hard copy.

We sent the hard copy to every client and prospect for the 12 months.

Didn’t bring in anything new, but did get a couple of positive comments from clients.

On a cost / benefit we didn’t convert to a paid subscription.

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By SXGuy
04th Aug 2019 15:03

£400 per month, good for start ups? Wish I moved in your circles.

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By indomitable
04th Aug 2019 15:27

You pay this, the clients get it for free

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By William Ridley-Camforth
09th Feb 2020 01:54

Bold statement that my clients “ know” how to grow. Marks and Spencer, Toys r Us, House of Fraser and a plethora of industries being disrupted by different marketing platforms and digital transformation. And these firms had teams of financial and marketing skill sets. The world has changed and is changing. Once IOT, 3D printing and quantum computing arrives ( earlier than most expect), it’ll be curtains for many.

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By JWoodley
28th Jun 2021 12:48

Do not trust the core asset - and do not confuse them with core asset consulting when checking reviews, which is a different company.

The core asset is the product of Steve Hackney and Peter Finlay. These are the same directors from previous companies: Rapid Results, Practice Freedom Ltd, Academy For Growth, Accountants Growth Programme, The List Converters, and many more that they have since hidden or renamed.

It's easy to find out. I wish I had been more vigilant. Simple to track them down by googling "Steve Hackney Core Asset Companies House". Then look on companies house for Stephen Thomas Hackney and Peter James Finlay. Look at all their previous companies that are in dissolved or liquidated status. That information should ring enough alarm bells about how unsuccessful they are at growing their own businesses, whilst supposedly "coaching" others on business growth for extortionate membership fees.

The reason behind this is their advice, material, services do not work. Perhaps they did decades ago, before digital marketing came into existence and they were lucky enough to have found a few people that got lucky and attributed their success to them, hence the testimonials, but not any more. They are well aware that their material no longer works, which is why they do a rinse and repeat every few years. They are con artists who will take your money and when you tell them that it doesn't work, they will blame you for not applying it properly, even if you have.

Their material is the same content that they rebrand every few years when they gain a bit of a reputation and struggle to flog it. It's all basic common sense techniques, a lot of it was clearly written before digital marketing came into existence. They charge a fortune for common sense. Your money is much better placed in getting a few marketing books from reputable sources and hand these out to your clients as your "differentiator". Come up with a few pages of your own advice as opposed to paying for these £400 PDFs. You will struggle getting your money back from these people, do not listen to their guarantees as you will be expected to prove to them that you implemented everything to the letter in order for it to have not worked, you will get rinsed as they dissolve another company and start up again with a fresh name!

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By I'msorryIhaven'taclue
28th Jun 2021 12:48

What's your interest in or experience of these people?

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By JWoodley
28th Jun 2021 12:54

I have used them back when they were selling the Accountants Growth Programme. My experience with them was terrible and the content was not worth the money. To be honest, I had put my bad experience to rest and learned from my mistake. However they appear to be keen to spam anyone on their mailing list with their latest ventures and I came across the core asset, recognised the name Steve Hackney at once and did a bit of googling out of curiosity. I found people asking about it on this site and wanted to share my warning. They are very cloak and dagger / emperors new clothes, however they also used to do member events where you would meet other members, so after my experience I reached out to a few others and found that they had similar experiences. Just be very careful and do your research before giving these people any of your hard earned money.

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