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Have you heard of ember.co?

currently advertising that " you don't need an accountant"

Didn't find your answer?

Interesting, just wondering if anyone here has thoughts about this.

Looks more like they are targetting the freelancers and contractors.

 

 

Replies (18)

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By David Ex
15th Sep 2021 12:55

Sounds great!

-Save 13 hours* a week on admin

-Get back 8.5x* more in tax than you pay for Ember

-Get expert accounting and tax advice in 10 minutes

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By justsotax
15th Sep 2021 13:19

let me guess.....with one press of a button your accounts are prepared and return filed....

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Replying to justsotax:
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By Hugo Fair
15th Sep 2021 13:29

"Leveraging Open Banking, Machine Learning & Making Tax Digital, Ember is the first solution to automate the entire accounting process from bank transaction through to tax submission without ever leaving the platform, rendering expensive accounting software and manual bookkeeping redundant."

And if you pay for an add-on, you can use your vacuum-cleaner (via Bluetooth) to suck the data from all that pesky paperwork straight into the HMRC submission!

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Replying to Hugo Fair:
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By creamdelacream
16th Sep 2021 19:10

Whenever too many buzz words are used you know it's a load of old cobblers. Every time I see a company touting 'AI' I just roll my eyes now

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Replying to creamdelacream:
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By Paul Crowley
16th Sep 2021 19:45

Agree
Buzzwords "hide" the inability to comunicate effectively and efficiently.
Rubbish untrustwothy websites are covered in buzzwords

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By Paul Crowley
15th Sep 2021 13:54

Probably no UK processing at all

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Replying to Paul Crowley:
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By Hugo Fair
15th Sep 2021 13:57

What's with the UK qualifier?
Probably no processing at all (just submits figures extracted from bank)?

Thanks (2)
Replying to Hugo Fair:
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By Paul Crowley
15th Sep 2021 16:20

The website say they will advise.
Eg you could save tax if you have dividends and not PAYE income

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paddle steamer
By DJKL
15th Sep 2021 13:54

Called ember because it later bursts into flame?

Their advertising team maybe needs to chat with the SM Band

"Every time you call my name
I heat up like a burnin' flame
Burnin' flame full of desire
Kiss me baby, let the fire get higher

I heat up, I can't cool down
My situation goes 'round and 'round
I heat up, I can't cool down
My situation goes 'round and 'round
I heat up, I can't cool down
My situation goes 'round and 'round"

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By Leywood
15th Sep 2021 14:01

No, but you are giving them a nice good shove up the rankings by mentioning them

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By Calculatorboy
16th Sep 2021 00:45

You don't need ember.co

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By petersaxton
16th Sep 2021 08:12

Their customers dont look human.

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Tornado
By Tornado
16th Sep 2021 09:22

Seems like a smouldering fire that could suddenly flare up in your face.

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FirstTab
By FirstTab
16th Sep 2021 11:53

As some shortlisted and winners of Practice Excellence would say:

" We will disrupt the market".

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Psycho
By Wilson Philips
16th Sep 2021 12:21

The standard response to many queries on this board is “what does your accountant say?”

Is there now to be a standard counter to that - “But Ember say that I don’t need an accountant”

(To which of course there is standard counter-counter)

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By DKB-Sheffield
16th Sep 2021 19:40

Almost tempted to sign up for my most complex clients! £39pcm is a bargain! That us until you read the terms!

- No professional advice offered!
- Only responsible for data entered into software, not its accuracy!
- Tax returns, accounts etc. all at an extra cost!

Strangely, Natwest are a major backer yet, they are firmly 'in bed' with FreeAgent!?

This isn't an alternative to an accountant! It is an alternative to Xero with a Xero Partner Accountant doing the final accounts and tax for an extra fee!

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Replying to DKB-Sheffield:
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By I'msorryIhaven'taclue
16th Sep 2021 20:59

Well said! Prima facie I too would be tempted to outsource Pareto-end-of-the-spectrum customers to them.

I'm astounded that they've developed their own MTD compliant accounting software solely for their own clients' use. Somebody with very deep pockets and an easy-going nature must be backing this. Either you develop software for a wider audience, or you buy in if it's just for your own clientele. All very disruptive, in a train-crash style fashion.

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By johnt27
17th Sep 2021 12:23

Just another competitor, like Crunch, who have built their own software to do the job that other accountants do using Xero, QBO, FreeAgent etc. Will fill a spot in the race to the bottom client niche which is an area I have no need to specialise in.

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