This is probably me winging but......
Being tax trained surverys we deal with capital allowances claims on commercial property and not accountancy work. As part of our process we try and give clients a pre-estimate of their likely tax benefit by estimating the likely capital allwoances we will identify for the "fixtures" in any given property. We (like many other companies which do what we do) have become pretty good with these pre-survey estimates.
However what we are finding is that some companies in our market deliberately inflate these pre-contract estimates giving the client the impression they will get a much bigger tax benefit going with them rather than us or any of the other ethical competitors who have provided estimates. This becomes very frustrating becasue you know if the client falls for this they will ultimately be disappointed but by that time the rival company has done the work and have moved onto their next victim!
My question is what would you do in repsonse to this type of tactic? It is always the same one or two companies who employ this type of behaviour and I try hard not to discredit them to the potential client but it is getting so common it is difficult not to pass an opinion. I do also try and concentrate on the positives of using ourselves.