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Is this AWeb ad trying to be offensive?

Or just merely condescending ...

I like to think that I'm quite easy going, but this ad has popped up several times now and it's made my blood boil (check the response buttons).

For the record, I am in fact interested in growing my practice. I just don't need your conference to achieve that.

AWeb Ad

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09th Oct 2017 13:21

I had the same feeling. I managed to get rid of it without clicking either button (just by clicking elsewhere). You have to think outside the box...

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to Tim Vane
09th Oct 2017 13:27

I did also. But I just don't think it should have popped up in the first place!

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09th Oct 2017 13:56

I don't have a practice, where's my response button....it's all about inclusivity these days.

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09th Oct 2017 14:02

It is the double-whammy of a pop-up ad (which is irritating at the best of times) and condescending.

I class it with the smug YouTube ad that begins "Go ahead. Skip this ad". That's what "they" want me to do apparently. Because obviously someone with the money to put video ads on YouTube is only looking out for me, not for making profit for themselves.

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to stepurhan
09th Oct 2017 14:31

I only know there are ads on youtube because of other people mentioning them, I've never seen one. You really ought to get adblock.

I've also not seen this practice excellence popup either, nor indeed any other ads on AWeb.

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to Duggimon
09th Oct 2017 14:45

Duggimon wrote:

I only know there are ads on youtube because of other people mentioning them, I've never seen one. You really ought to get adblock.


I don't use adblock on principle. Running a site costs so, if a site is free to use, I consider viewing ads the "price" I pay for using it. I also ocassionally find ads of interest.

But that appreciation of the need for ads doesn't mean I will put up with them being condescending or messing things up in unexpected ways.

To the pop-up ad (which throws itself in front of whatever I was already reading or clicking on) I add the video ad that auto-focuses the page. At least I should be in the same place when I close a pop-up ad, and the YouTube ads I just have to wait out. The auto-focussing videos move me to a completely different place, and then do it again when the next video loads.

By all means generate revenue with ads, but don't let them make your site unpleasant to use.

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to stepurhan
09th Oct 2017 16:29

Seems weird to complain about ads that you actively choose to view.

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to Duggimon
10th Oct 2017 09:39

You are missing my point.

I actively accept viewing SOME ads as a "price" for using the free site. But when those ads seriously interfere with my use of the site, or otherwise become obnoxious, then the price becomes too high for me. Just because it doesn't involve money doesn't mean it isn't essentially a cost/benefit decision.

On the other hand you want to have whatever benefits you feel you get from this site, and other sites entirely funded by ads, without having to pay anything at all. If AccountingWeb has to move to a subscription model to survive, at least I'll know who to blame.

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09th Oct 2017 14:50

I think the idea is that is you are patronised enough times you become desensitised to it. I am waiting for someone to have a 'Michael Douglas in Falling Down' moment. It can't be far away.

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to andy.partridge
09th Oct 2017 14:59

24 years and still counting...

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to andy.partridge
09th Oct 2017 15:01

Only when they're not economically viable.

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09th Oct 2017 14:57

Found myself getting really p*ssed off with this ad, so much so that I feel like ringing them up and telling them their fortune....obviously overworked at the minute....!

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09th Oct 2017 20:53

It is low-level advertising form trying to appeal to appeal to professionals. Shows even the experienced can get it wrong. I did not think Sift would sink at such a level.

I do not have an adblocker since I feel it is important to support the site. The pop up is not it.

Is Sift so desperate to generate interest in the conference?

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10th Oct 2017 10:29

With respect to the use of Ad-blockers I am with Stephuran. The site is free to join and free to leave, and the adverts are the pricing model used to fund it. I am aware of this and accept that my use will involve adverts being displayed.

However adverts which actively seek out to disturb my use of the site do no favours to the site owner, the advert owner and me.

I suppose we all feel that the adverts don't affect our decision making, and I do believe that is true for me (even if empirically there is evidence to show that advertising works in general). I can zone out most adverts, or at least give them minimal attention; perhaps that is true for most folk and that is why pop ups are used. However the advertiser must also know the audience and determine if the approach and the negative consequences are justified by the response.

My daughter has just started a MA in marketing, i wonder if she knows? Doubt it.

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10th Oct 2017 17:05

Michael - I only read this thread because it was you and, not having noticed the ad before it now appears 3 times on this page in various guises (4 with your screenshot) now I can't stop seeing it!

As it happens I don't want to grow my practice so will look out for the one with the 2 buttons and click the correct option.

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12th Oct 2017 18:19

Just got asked again and the second button said "No thanks" this time. Could it be that somewhere up there in sift tower someone is listening...

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to Tim Vane
13th Oct 2017 00:32

My job here is done

*puts on sunglasses*

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