A stand at Accountex caught my eye called the Entrenpreneurs Circle. As I plan to expand my business this year I had a chat with them. On reading a follow up email I'm rather shocked that this will be a staggering £3000 a month although they do seem to do the whole caboodle. Maybe if I was turning over 200k I might consider it but it also got me thinking, what is the expected ratio of spend to return? I've done 2 advertising stints in the last 4 years, first I spent about £600 on yell.com and received a staggering amount of £0.00 in return, and the second, an ad in the local magazine over 10 months costing £420 gained me 3 new clients, 2 of which are still with me 4 years later, so that more than paid for itself.