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Most Effective Business Network

Most Effective Business Network

I'm presently trying to gain some clients by networking and finding it challenging. I hear that this is supposed to be one of the main drivers to get initial clients. 

There are so many networks one wonders if that is the best business to be in, but which are the best ones?

Gone though some old posts on here and BNI has some champions and some people who it's not for. In any event it seems quite difficult to get into and I'm not sure I'd manage a 6:45 meet every week.

4N seems pretty big but I get the impression it works for some and not for other and is is many business disciplines. Some seem to join and leave after attending a few meetings or when their membership expires, others have been in it since the beginning.

What other networks, have you found useful and have generated business? I've joined FSB and attended a meeting the other where there were two other accountants in attendance. I know this is likely to be the case in many network meetings so wondering how effective networking will be for me?


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19th Apr 2012 15:51

BNI, BforB....

there are many....some will work for you some just have to try goes down to the group itself as well.  For the bni etc they only have 'one seat' for each trade so if you do get in somewhere you will not have other accountants to battle with.


Some do run over lunch time if 6.45 is a bit too early....they attract different trades too so well worth looking around for something that fits with your plans.



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29th Apr 2012 10:07

Each group as their proponents and their detractors

YOUR success at networking events depends on a number of factors beyond which organistion has arranged the event. These include:

Who attends that specific group on a regular basis (you can't tell from one visit)The structure of the events (I advocate 4N to accountants partly because of the structured approach to fixing 1-2-1s durung the event itself)Your ability to engage other attendees in conversation and to build relationships with them (you're wasting time if you expect to walk away from any networking event with new clients)


I have written extensively about how to get the most benefit from networking on my blog for ambitious accountants.


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