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New business

Selling clients

I have a specialised accountancy business and to get new business I started blogging and writing articles on my specialisism.  This has been very successful to the extent that everytime I blog or write an article I get business and am now considering just blogging/writing and selling the clients I get.

I have considered various options.  eg

  50% of first years fee plus 25% or 10% in subsequent years.  

flat fee of say £750 (the clients I get are high value) and forget subsequent years

I am also wondering whether I get the accountant taking the client to bill in his own name, or bill in my name, which states the specialism and which commonds a higher value.  However, if I go down the second route I am not sure what the position for insurance would be.

I am wondering if anyone has had any experience of buying and selling clients in this way.

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By zarar
11th Jul 2018 15:43

It sounds like the clients are coming to you because it's you, so you might struggle passing them on to someone else.

Would you consider taking on a subcontractor to do the work for a % of the fee and sending them out under your name?

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11th Jul 2018 15:54

Many thanks for the speedy reply. I had considered sub contracting. Do they work on a percentage or an hourly rate? I want as little involvement as possible and if I have to give a higher percentage, then so be it. You are right to a certain point that they come because its me. But I still think I could sell them if I was able to vet the incoming advisor. I was only thinking of having a handful of recipients so it would be easy to do.

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to Blogger jo
11th Jul 2018 16:01

May I ask what the specialism is?

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By zarar
11th Jul 2018 15:58

I have worked on both an hourly rate and a fixed fee - PM me if you want to

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11th Jul 2018 16:26

I am looking for subcontracting work too- you can PM me.

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to Jupiter Accountants
11th Jul 2018 18:40

Jupiter Accountants wrote:

I am looking for subcontracting work too- you can PM me.

Likewise, I may be of assistance to you.

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12th Jul 2018 10:27

That's an interesting perspective. The flat fee I would say I would be happier with as a sole practitioner.

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12th Jul 2018 10:52

If you are so good at writing blogs for accountants but you don't want to touch the work they generate, would a better business model not be to sell blog writing services for accountants at £x per month.

I don't think would pay much for a client who had signed to somebody but ended up with me as client retention is likely to be poor.

If you sub the work out you will still have to check it and liase with client so wont be hands off.

There seems to be a bit of a market for selling this type of thing to small accounting practices (SAP's) , as most are not great at it and will struggle to fit the time in to regularly post blogs.

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