I have a specialised accountancy business and to get new business I started blogging and writing articles on my specialisism. This has been very successful to the extent that everytime I blog or write an article I get business and am now considering just blogging/writing and selling the clients I get.
I have considered various options. eg
50% of first years fee plus 25% or 10% in subsequent years.
flat fee of say £750 (the clients I get are high value) and forget subsequent years
I am also wondering whether I get the accountant taking the client to bill in his own name, or bill in my name, which states the specialism and which commonds a higher value. However, if I go down the second route I am not sure what the position for insurance would be.
I am wondering if anyone has had any experience of buying and selling clients in this way.