I have a specialised accountancy business and to get new business I started blogging and writing articles on my specialisism. This has been very successful to the extent that everytime I blog or write an article I get business and am now considering just blogging/writing and selling the clients I get.
I have considered various options. eg
50% of first years fee plus 25% or 10% in subsequent years.
flat fee of say £750 (the clients I get are high value) and forget subsequent years
I am also wondering whether I get the accountant taking the client to bill in his own name, or bill in my name, which states the specialism and which commonds a higher value. However, if I go down the second route I am not sure what the position for insurance would be.
I am wondering if anyone has had any experience of buying and selling clients in this way.
Related resources
Replies (8)
Please login or register to join the discussion.
Many thanks for the speedy reply. I had considered sub contracting. Do they work on a percentage or an hourly rate? I want as little involvement as possible and if I have to give a higher percentage, then so be it. You are right to a certain point that they come because its me. But I still think I could sell them if I was able to vet the incoming advisor. I was only thinking of having a handful of recipients so it would be easy to do.
I am looking for subcontracting work too- you can PM me.
Likewise, I may be of assistance to you.
That's an interesting perspective. The flat fee I would say I would be happier with as a sole practitioner.
If you are so good at writing blogs for accountants but you don't want to touch the work they generate, would a better business model not be to sell blog writing services for accountants at £x per month.
I don't think would pay much for a client who had signed to somebody but ended up with me as client retention is likely to be poor.
If you sub the work out you will still have to check it and liase with client so wont be hands off.
There seems to be a bit of a market for selling this type of thing to small accounting practices (SAP's) , as most are not great at it and will struggle to fit the time in to regularly post blogs.