Not a question but Receipt Bank is now Dext

Not as embarrassing as the name itself, or their attempts to justify it

I know. I've never seen a company jump on everyone's posts everywhere to try to explain what the name means.
If it needs this much explaining then it needs a better name

John Stokdyk wrote:

To quote chief exectuive officer Adrian Blair in his online announcement, Dext "fuses with dexterity with next, as in taking the profession to the next level".

these contrived brand names tend to fuse bollinger with locks

I'm reminded of two pieces of advice I was given many moons ago ...

1. When visiting a potential supplier, if the car-park has reserved spaces for the Directors then turn round and leave (as you'll know where customers are on their list of priorities); and

2. If a manufacturer/supplier has a name that requires explanation, then look elsewhere (again you know where their efforts have been applied and it's not on quality or customer care).

As a temp, after uni, I think I parked in a directors space (not realising).

I recall soon being told...

tom123 wrote:

As a temp, after uni, I think I parked in a directors space (not realising).

I recall soon being told...

When I was a young pup, I had a beaten up old camper van, I went for a job interview and parked it in the FDs space, he came back part way through my interview hopping mad with a very red face, it still makes me laugh when I think about it.
As it happens I got the job but the FD was a complete idiot and I never got on with him.

[quote=John Stokdyk]

I'm just listening in to the global announcement webinar, with a neat turn from the UK's Stuart Hirst, who called Xavier "the Gwen Stefani" of apps.

what the heck does that mean?

NH] <p>[quote=John Stokdyk wrote:

I'm just listening in to the global announcement webinar, with a neat turn from the UK's Stuart Hirst, who called Xavier "the Gwen Stefani" of apps.

what the heck does that mean?

Word fusion to create a word that doesn't mean anything. That is even without noting he literally had to explain the reasoning, even when he had stated which words had been fused to create this monstrosity.I'm assuming they had already combined their arses with their elbows, since this move indicates they have difficulty telling them apart.

There is a lot to be said for another brand's approach of something doing "exactly what it says on the tin". Receipt Bank was pretty close to that. Dext sounds like a pretentious video game.

Well if you put £50M of other people's money in one end you can be sure that a load of old pony will come out of the other

I think Stuart's quote has been somewhat taken out of context, not that it really matters, but he said the acquisition by RB of Xavier was the perfect or dream marriage a bit like him marrying Gwen Stefani...

Anyway, the new name is meaningless and no doubt (pun not intended) will be changed again in another 10 years. BUT, the interesting changes are the proper bringing together of the RB and Xavier products on one platform along with future developments around workflows and additional insights into data. On top of that is their open banking pay feature, which everyone is developing at the moment and all of which have the same flaws.

Having seen the inside track on this before Christmas all I can say is that at least they toned down some of the PR/marketing fluff that was originally presented.

The great thing about accountants is we all have long memories and some of us still refer to the apps we use with their old names:
Receipt Bank - Receipt Farm
Futrli - Crunchboards
Autoentry - OCRex

You're right, John, Stuart did liken the acquisition to his dream marriage. But he also worked the Stefani theme into a subsequent comment about Xavier itself, which I took down as: "Xavier – it’s the Gwen Stefani of apps right now."

Also radio ads, RB is easy to understand and search for, Soldo wasn't and even Xero have resorted to spelling it. As for Sage ..... poor taste using hospital patients in their ads imho

Anyone remember the Fiat Ritmo and why it it had to be renamed in some markets?

Is that anything like the Vauxhall "does not go"?

love this site's auto redaction! [rhymes with Venus if you can't guess]

Putey rhymes with Venus?

Putey rhymes with Venus?

OK, I'm always happy to test software features ... so here goes.
There used to easy ways round this problem, like the rarest record on the Beatles' Apple label which was released in 1969 and then abruptly recalled. The song was titled "King of Fuh" ... but the words sung included a chorus of "All hail the mighty Fuh King".
Happy memories of a simpler age!

*EDIT: Looks like the Aweb AI is less effective than reputed.

The Python joke went alomg the lines of an announcement in the personal column of a newspaper ... Arthur P*n*s has changed his name, he now wishes to be known as Art P*n*s

I dimly remember a Radio One shout out request, which Simon Mayo played along with by reading it out very carefully.... "please play a record for all the members of the Well Oil Beef Hooked Club"