Accountants are constantly being encouraged to pay for listings on internet directories, and to join accountant's clubs for accounting software such as Quickbooks and MYOB. How successful are these internet listings? Have many practices gained new business from being in the Quickbooks and MYOB schemes?
James Clifton
Replies (3)
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Cast your bread upon the waters...
If you don't try them, you'll never know what you may be missing out on. I know of a law firm which was about to cancel a Diorectory which they had paid £700 per year for, for 2 years and no business gained - when they picked up a £120,000 commission.
In summary, simple lsitings provide little chance for you to really promote who you are so it's worth paying for those which allow you to profile yourself and allow the searcher to make some form of on-line comparison - even one new client is worth the minimal fees eg I know www.bizwise.co.uk charges £10 a month for a full page on your firm.
With years of marketing experience myself, inlcuding work at Charetred Accountants, my view is that so few take up the new opportunities open to them - word of mouth, the golf club and other professionals are no longer enough.
Join AccountingWEB for free
Add your details to the AccountingWEB firms directory for absolutely nothing. The directory appears on a number of ISP portals, so it's a good way of picking up business.
If you want, you can have a more prominent profile in the directory - but that's up to you.