As an accountant in practice I'm keenly aware I'm in competition with other accountants for our work. We do our best to compete across the mix of price, quality of service, specialisms and experience. And we'll do what we can to put ourselves in the best possible light.
What we don't do is spend time and effort in actively putting our competitors down. Maybe it's some 'old school' professionalism on my part. Maybe it's naivety. One aspect that's thrown this into light recently is on our firm's Facebook page where you can rate the page (and by inference the practice) between 1 and 5 stars. One of our local competitors (who I won't name as I'm true to my word) has taken the trouble to rate us as 1 star. What do others think of this approach? Is it a fair, commercial way of trying to get 'one up' on the competition? I'd be really interested in your thoughts?