Share this content

Sage advertising driving me crazy

Is everyone else afflicted by the onslaught of adverts for Sage, Xero and Quickbooks?

Didn't find your answer?

These are a constant refrain on the radio, and I am heartily sick of it. The impression clearly given is that you can sort out your accounts virtually by pressing a few buttons on your phone. And I imagine HMRC are perfectly content, since it saves them the trouble of publicising the move to digital. Will it all end in tears?

Replies (11)

Please login or register to join the discussion.

avatar
By SXGuy
22nd Jul 2021 11:53

End in tears? Maybe but I don't know

Tax payer will submit any old rubbish and be happy, hmrc may decide to do a check but unlikely.

Thanks (0)
Avatar
By I'msorryIhaven'taclue
22nd Jul 2021 12:24

It rather trivialises the work of bookkeepers and accountants. Makes managing a client's expectations all the harder.

The one that grinds my gears is Grammarly, not just because the voice-over sounds like Sesame Street but also because the entire concept of a semi-literate's non-understandable efforts being miraculously transformed by this sprinkling of pixie-dust is so laughable.

Thanks (0)
By ireallyshouldknowthisbut
22nd Jul 2021 12:31

Commercial radio *shudders*

Cant stand the advertising, never listen to it.

Thanks (0)
avatar
By zebaa
22nd Jul 2021 12:54

For some reason I seem to be able to 'turn off' these. No interest in purchasing any of the products mentioned, although Sage was a... well words fail me, though I doubt it has improved. Sometimes my wife will comment on an poor advert - and there seems to be no shortage of such adverts - and despite the fact I may have heard or seen it many times I have no real memory of it, or the product it advertises.

Thanks (0)
avatar
By Open all hours
22nd Jul 2021 14:09

Please join me and ridicule them on social media. It makes no difference but I can at least say I took a small stand against their dangerous lies.

Thanks (0)
Replying to Open all hours:
A Putey FACA
By Arthur Putey
22nd Jul 2021 14:25

How do you do that? Do you have a hashtag such as #stupidadverts or #misleadingaccountingsoftwareads

Thanks (0)
A Putey FACA
By Arthur Putey
22nd Jul 2021 14:26

I find the credit score ones worse!

Thanks (0)
avatar
By AdamMurphy
22nd Jul 2021 15:07

Also sick of them trying to be "trendy" whilst failing epically

Thanks (0)
avatar
By DKB-Sheffield
22nd Jul 2021 15:55

Personally I think it's appalling, even negligent, the way the software companies, are trying to encourage clients to ditch the professionals. The suggestion that accountancy and tax advice can be summed up as "taking a photo of a receipt" and then "submitting it to HMRC" is scandalous.

To my knowledge no software, algorithm, or advanced AI has yet been developed to cover many years of training and practice. Even if it had, that software would certainly cost more than £10 a month!

I'm also assuming that, as it is so easy to "do our job", ICAEW (etc.) will now allow membership to anyone with a software licence?!

What actually annoys me most is that, without those professionals the software companies are out to belittle, they wouldn't have a product! 5-10 years ago, almost no tradespeople, pub landlords, taxi drivers (the target list of the adverts goes on...) owned a software license. WE did, WE paid much higher fees and WE helped QB, Sage, Xero etc. develop their products!

It shouldn't make a difference whilst we add value. The issue is, our value is being eroded by inaccurate claims!

A client, for whom I offer a full service (receipt to return) recently said "we still want you to be our accountant but, we need our fees reducing because you just feed info into software". Their annual fees are already only marginally higher than the software fees (higher tier license) but, the "advertised license fee" (lowest tier license) plus an hour or so to click a button, is basically all they want to pay.

Long rant over... the simple fact is, this is the future. HMRC's vendetta against agents is reaching a peak. It's HMRC who will win. Clients either overstate income (gain to HMRC) or will make mistakes (penalties - gain to HMRC). Our role will then be to support clients who have gone it alone and then come back after running into difficulty!

Thanks (2)
avatar
By FayeBK
23rd Jul 2021 09:14

I'm sick of seeing adverts for Quickbooks on Reddit in the evenings. Work is the last thing I want to think about when I'm browsing the internet for nonsense!

Thanks (0)
Replying to FayeBK:
avatar
By Hugo Fair
23rd Jul 2021 12:31

You did say you were "browsing the internet for nonsense" ... so what's your complaint?

Thanks (1)
Share this content