I was contacted today by a client who saw an advert on TV to file tax return for £125 (inc VAT) and wondered why it was cheap. I charge around double. I expect I will get further inquires from clients querying our charges when they see such adverts.
The initial contact with the client is getting information through the website and then they are allocated a qualified UK accountant who will request more documents and information. They can file tax returns based on all types of income sources including CIS, landlords.
I am only slightly concerned as our number of non director self assessment returns is quite small. Though it must be a worry for accountancy practices that have a large number of self assessment tax returns to file. I suspect many other companies will follow this model high volume and low margin, Perhaps even outsourcing the tax returns to cheap labour countries like India for a bigger margin.