I have written an article on tax for a magazine. Normally when I do this I would expect 3-4 new clients in the week of the publication and a couple in the following months. They are small clients. Around £1,000 - £1,500 fee maximum, but they will be ongoing.
I am offloading by current client base, and want to concentrate on writing, so I am thinking of "sellling" the clients which will contact me.
Has anyone got any ideas on the best way to to this? What would be a fair price? A percentage of first year's fee, and a smaller ongoing percentage? A flat rate?
What would be fair and reasonable and what would be the best way to go about it?
Perhaps speak to someone first before the article is published? Wait till the clients call?
Looking for ideas?