Does anyone use a compnay like Practice Web to update their website and/or their social media content. Time to step up the game me thinks!
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It's really good. The basics are free or you can pay for more options. But it will post all your blogs as soon as it sees any new articles to any social media account you have.
The only thing you still need to do if on Facebook is to share your posts to ant groups your a member of, but apart from that it's brilliant. One of the easiest ways to keep your Google my business profile updated.
Do it yourself. Write articles on your website and keep it updated. Add in tags and use keywords specific to your business. I manage to stay on page1 of Google with specific key words applicable to my business which is quite specialist.
I have to declare an interest, because PracticeWeb is a sister company of AccountingWEB.
That said, as professionals you might be familiar with the argument that if you want something to look and work at the highest level, it's worth investing in getting proper help. I'm not saying DIY website building and maintenance is outright wrong, and some people do it very effectively (along with social media and WhatsApp/TikTok communication with clients and prospects). But might you be better off using the time you devote to your website to client work?
An agency like PracticeWeb can help you identify the kinds of clients you want to work with and advise on optimising your content to attract them - because, like accountants, they have a wide range of experience to draw on from working with other firms.
PracticeWeb also do a lot of content marketing, which is such a big part of digital marketing. That means that even if you don't ultimately sign up for their services, you can benefit from a lot of their expertise. If you want a bit of afternoon/weekend reading on websites and SEO, these pages might be a good starting point:
https://www.practiceweb.co.uk/knowledge/basics-marketing-accountants/
https://www.practiceweb.co.uk/guides/accounting-websites-complete-guide/
https://www.practiceweb.co.uk/knowledge/beginners-guide-to-seo-for-accou...