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Source to learn SEO

Search Engine Optimisation

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Hello

I would like to work on practice's SEO. I do not know how to do this. This is one key area, I do not want to outsource. 

If you know of any reliable source, paid or unpaid, I can learn SEO, I would be grateful if you could provide a link. 

I understand, SEO, like tax, it is important to be up to date since Google makes changes regularly.   

Thanks

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By johnt27
04th May 2021 10:16

Google produce loads of resources, for free, as well as a website checker for SEO purposes. I'd start and end there.

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Slim
By Slim
04th May 2021 11:28

good relevant content is all you really need

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Replying to Slim:
Red Leader
By Red Leader
04th May 2021 13:19

And I think you get extra brownie points if the content is unique, i.e. not text that crops up identically on other websites.

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Replying to Slim:
By ireallyshouldknowthisbut
04th May 2021 13:53

@Slim, that is in essence all SEO is.

For my key landing pages I have thought about my key search terms and "packed" them so its clear this page is about those terms, or close term. it does mean the "copy" is not really how you would write if writing a novel, as words are repeated (and often). Sometimes those key words in headings and bold helps too, but this changes from time to time, but seems to be in there somewhere.

The only other thing is inbound links help, but only if from reputable places.

@Red, nicking contents is not only going to infringe copyright, but also going to trash your website ranking if Google spots you nicked it, and possibly the source too. Who wont be too happy and likely to come after you. *coughs at several accountants who have nicked whole chunks of my site in the past*.

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Replying to ireallyshouldknowthisbut:
Red Leader
By Red Leader
04th May 2021 14:50

How dare you suggest that I would advocate such a dastardly course of action!

I was thinking of boilerplate text from suppliers of content for accountancy websites, newsletters, etc.

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By SXGuy
04th May 2021 12:53

You need to do your research, there is just to much to explain here and to little time to do it.

You need good, unique content, you need to make sure your urls, titles, H1 title tags all include the keyword you want to rank for.

You need to make sure your content isnt just filled with keyword bashing, it needs to be relevant to the keyword you want to rank for.

www.mysite.com/kent-accountant "kent accountant specialising in accounts based in kent" isnt good quality content.

You may also do well to sign up to something like SERanking.com to monitor your keyword ranking, it can take a few weeks for the rank to settle so dont just look at it every few days and panic.

Backlinks, you need to ensure good quality high authority websites backlink to your own website.

As i say, there is loads of things you need to research, and not enough time to go over it all here.

Google is your friend.

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Red Leader
By Red Leader
04th May 2021 13:22

By the way FT, I see that your firm comes up at three different but close addresses on the Google map. (Don't worry, I'm not about to mention the location out loud!)

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By SteveHa
04th May 2021 15:04

Notwithstanding formal tutorials etc. there is another option.

Google something (anything, doesn't really matter) and then go to the number one result after the paid for results. Most modern browsers let you see the source code (in Firefox, for example, it's F12) so you can examine what they did to get there.

Although, there's more to that position than just the website itself. Backlinks etc. play a big part in ranking.

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