Has anyone else had the late April Fool's from our overlords the ICAEW? Two days late. Can't believe their tardiness.
As IF they'd pick such a shite logo. https://www.icaew.com/
I like it.
A lady sticking two fingers up at HMRC.
I thought she was holding some kind of light sabre.
Great, a vast sum of money for zooming in on the previous logo a bit.
And making it grey.
Such a standout colour.
Paid for by the sale of the cello case, no doubt.
Looks more like the Institute of Chartered 'airdressers in England and Wales.
The red scissors, the broom handle and no sign of a spreadsheet anywhere!
I like how they've decided sticking the red scissors inside a lightbulb and on an electrical socket is cool. Great continuity.
(I thought it was an old protractor or something).
I thought she'd just snapped a bloodied bident in half.
Looks like an aspirant to membership of the freemasons
It surely has to be divining rods.
A big pair of tweezers, I thought.
Punting, while holding chopsticks.
Makes my ACCA branding debacle of a few years ago look good now. Not sure where the bloodied V has been removed from but the big stick must be something to do with it.
Unless it's a visual metaphor for the blood, sweat and tears needed to force MTD down a funnel of SME inability. Can't be done, even with a big stick.
I feel your shame and your pain, but you're not to blame!
The new CIMA "branding" is no better, though it is a rather dull "corporate" take on things compared to sticking two fingers up!
Poor girl looks as if she has been almost cut in half.
Is she not holding chop sticks to appeal to our Chinese brothers we are so eager to please.
I genuinely thought the "new branding" was an April Fool's joke when I saw it...
As a specialist in IT, this logo takes us firmly back to ye days of auld. I will not be using it. Indeed I reluctantly renewed my ICAEW membership only days before the logo was announced. Had I seen the logo earlier, I wouldn't have bothered. An Institute charging more for less, clearly out of touch with the needs of its members.