Has anyone else had the late April Fool's from our overlords the ICAEW? Two days late. Can't believe their tardiness.
As IF they'd pick such a shite logo. https://www.icaew.com/
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Great, a vast sum of money for zooming in on the previous logo a bit.
And making it grey.
Such a standout colour.
Looks more like the Institute of Chartered 'airdressers in England and Wales.
The red scissors, the broom handle and no sign of a spreadsheet anywhere!
Makes my ACCA branding debacle of a few years ago look good now. Not sure where the bloodied V has been removed from but the big stick must be something to do with it.
Unless it's a visual metaphor for the blood, sweat and tears needed to force MTD down a funnel of SME inability. Can't be done, even with a big stick.
I feel your shame and your pain, but you're not to blame!
The new CIMA "branding" is no better, though it is a rather dull "corporate" take on things compared to sticking two fingers up!
Is she not holding chop sticks to appeal to our Chinese brothers we are so eager to please.
As a specialist in IT, this logo takes us firmly back to ye days of auld. I will not be using it. Indeed I reluctantly renewed my ICAEW membership only days before the logo was announced. Had I seen the logo earlier, I wouldn't have bothered. An Institute charging more for less, clearly out of touch with the needs of its members.