My job remit has recently changed and I have gone from managing the tax team/compliance deadlines/dealing with current advisory queries etc. to now being tasked with growing the tax revenue of the practice and stepping away from my current day-to-day.
I thought it would be good to start a discussion as to what people are currently focusing their selling on and how people are generating increased tax fees. Personally I am looking to move more into R&D and creative tax credits as I have a quite an IT heavy client base.
Looking forward to hearing other's views.