client is paid to give speech in UK for a US business customer - I assume no UK VAT chargeable as B2B supply to customer based outside UK and the charge does not represent admission charge
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Worth checking if the US customer has a UK establishment (or even VAT registration)...
Could you clarify what the service is - since you say its no admission related?
Generally VAT on conference speaking, presentations etc was largely based on where the event took place until the ‘Place of Supply’ rule change in January 2011, which now looks at place where the client ‘belongs’ e.g. their registered business address, where their main office is based.
IF you are invoicing the client to a UK address (or has a UK establishment), then UK VAT applies. addresses we are asked to send our invoices to in each instance. If we bill is to US, the for conference then VAT the place of supply is considered to be US and no VAT applied.