I note there is no VAT on iZettle charges and others who offer the same service. Is this because it is a reverse charge supply so if a UK company were looking at offering a similar service it would be fully VATable?
HMRC guidance seems to state it is not exempt but I havent ever seen a credit card fee from someone like iZettle subject to VAT?
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Transaction fees are exempt, see section 4.8
https://www.gov.uk/government/publications/vat-notice-70149-finance/vat-...
Must admit i had seen the Go cardless change which was backdated to april and was wandering if there is any read across to other providers - i can only guess providing a service to collect funds by direct debit is seen as a being different to a basic bank/credit card charge.