I have many subscriptions to online services, the vast majority of which are operated by US based entities. I'm not clear if these subscriptions should be treated as goods or services for VAT purposes. I've seen guidance relating to the supply of digital goods to EU consumers but in this case I am a UK VAT registered business buying a "service" from outside the UK.
Logically it seems like I'm buying a product, but there's no question of deferred vs upfront VAT as nothing is physically entering the UK.
Is there any guidance regarding VAT treatment of digital services for businesses?