Who thinks the new ICAEW branding/logo looks naff?

Opinion on the new ICAEW branding please

Didn't find your answer?

What are peoples thoughts about the new ICAEW branding and logo?

Personally I think it looks a bit like a child did it in Sunday school. The font is a bit naff and the lady looks like she is holding bright red chopsticks with the whole thing on a oddly dull background colour. 

Good thing we have until the end of 2018 to replace the logo on websites, stationary etc according to the ICAEW. They must have spent a fortune coming up with this!

Replies (2)

Please login or register to join the discussion.

counting
By Counting numbers
04th Apr 2017 16:18

Ohhhhhh it’s so dated looking. The text is awful too. Looks like a two minute job on word. Hate the colours on the website too. Again looks like it’s 20 years old. They should have sent out brand ideas for members to vote on to point them in the right direction. Very silly!

Thanks (1)