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Xero newsletter pilot

Anybody else forced into it?

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Anybody else been forced into Xero's pilot of sending clients a newsletter of their choosing and if so what are your thoughts?

First newsletter they are competing with our existing services by trying to sell their analytics. Not very nice considering its us who pays the Xero subs!

Replies (13)

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By Moo Cow
20th Jul 2021 16:39

why are you forced to send a newsletter?

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By yelsnew
20th Jul 2021 17:03

Xero are sending their newsletter directly to our clients.

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By Mr_awol
22nd Jul 2021 16:52

That's different to forcing you onto a pilot though, surely?

They are just emailing their users (the client presumably being users, having a login).

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RLI
By lionofludesch
20th Jul 2021 17:09

They tried to force me into Multi Factor Authentication but I'm not having it.

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By yelsnew
20th Jul 2021 17:12

I seen others weren't too happy about that in the price increase thread, Ha!

Almost as if they are trying to ruffle some feathers.

So are you not in the newsletter pilot? Trying to gauge how many are in this thing and how to respond.

I have no desire whatsover for them to be selling directly to my clients when it's me who pays the bill!

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RLI
By lionofludesch
20th Jul 2021 17:23

I've not been invited to the newsletter pilot.

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By spilly
21st Jul 2021 00:36

How are the clients reacting? Do they get to opt out?

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By yelsnew
21st Jul 2021 08:35

Clients can simply unsubscribe apparently, but don't see any option for us to stop it happening in the first place.

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Stepurhan
By stepurhan
21st Jul 2021 07:25

Do the Xero terms and conditions actually allow them to do this? I thought marketing material (which this undoubtedly is) would require some form of explicit consent. You cannot consent on behalf of clients, so you cannot grant them the right to do this.

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By yelsnew
21st Jul 2021 08:34

Per Xero "All Xero users who create an account have accepted Xero's privacy policy and terms, which means those included in the pilot have opted into receiving marketing emails from Xero in accordance with GDPR regulations."

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By Open all hours
21st Jul 2021 09:23

They’re coming for us folks.

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By Catherine-Xero
23rd Jul 2021 21:41

Hey all, thanks for the feedback so far - that's the intention of the pilot and we're interested to see where there's crossover. Our team are keen to hear more - what you specifically like and dislike :) Thanks.

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Replying to Catherine-Xero:
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By Hugo Fair
23rd Jul 2021 23:07

I'm sorry ... I don't even use Xero, but that has to be the most tone-deaf response I've ever seen (and manages to convey nothing - what "crossover"?)!

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