AccountingWEB members appear to have jumped on the Liberal Democrat bandwagon following party leader Nick Clegg's successful appearance in last week's live TV debate.
After trailing the Conservatives by 15% in AccountingWEB's election poll last week, the Lib Dems surged into first place in a new poll started on the day of the debate. As the count stands, the Lib Dems with 37% are 26% ahead of the Conservatives. The Green Party, too, has enjoyed a surge and is currently second place in the poll with 22%. Labour if floundering in the accountants' poll, but since last Thursday, the number of undecided voters has increased from 10% to 13% - so there are still plenty of voters to play for.
The remarkable rise in the Lib Dems' prospects in AccountingWEB's online poll was reinforced by a YouGov poll for the Sun newspaper that showed the party to have a 33% share of the sample, ahead of both the Tories (32%) and Labour (26%).
The Lib Dems have put taxation at the centre of their campaign with a manifesto pledge to increase the personal allowance for income tax to £10,000. According to the YouGov poll, 66% of those questioned approved of the policy. Some of the Lib Dems' other policies, for example to strengthen ties to Europe, were less popular.
Is the Clegg surge a short-term phenomenon that will fade as the campaign heads for polling day on 6 May, or have the Lib Dems really broken the political mould for both accountants and the wider electorate? Take part in this week's AccountingWEB election poll to find out.
AccountingWEB poll results
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AccountingWEB’s Head of Insight has been with the site since 1999 and likes to spend his time studying accountants’ technology habits. When not nerding out, you can find him exploring obscure indie music and searching for the perfect organic sourdough loaf from his base in Brighton, UK.