Welcome to ‘My key KPI’, a new weekly content series where we ask CFOs and FDs what metrics and measures they use to drive their businesses forward.
The aim is to understand how different finance professionals, across a broad array of industries and sectors, use data to inform their decision making.
For this week's edition, we speak to Eman Goubran, the CFO of SAP's Middle East and North Africa operation.
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My Key KPI: Trust
Eman Goubran’s key KPI is an intangible one: trust. It sounds fluffy perhaps, but as the CFO of SAP’s Middle East and North African region, micromanagement just won’t cut it.
“Through promoting trust within my team, people are empowered and will take the necessary decisions to run with things when I’m not available, or if an urgent, exceptional situation arises. I’m always on hand to advise them and if an error occurs, we will fix it.”
For Goubran, this spares her time and energy. And, said Goubran, it facilitates a culture of proactive honesty.
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“I encourage my team to openly discuss with me what they want to achieve. They trust that I will not judge them and I trust that they will share all the details. This approach has increased the compliance level and the synergy.
“They want to avoid losing my trust so this reflects in the way they handle things, and they know they can rely on my support with tricky situations. Trust is measured by the success of our team.”
About Francois Badenhorst
I'm AccountingWEB's business editor. Feel free to get in touch with comments, tips, scoops or irreverent banter.