Eman Goubran’s key KPI is an intangible one: trust. It sounds fluffy perhaps, but as the CFO of SAP’s Middle East and North African region, micromanagement just won’t cut it.
“Through promoting trust within my team, people are empowered and will take the necessary decisions to run with things when I’m not available, or if an urgent, exceptional situation arises. I’m always on hand to advise them and if an error occurs, we will fix it.”
For Goubran, this spares her time and energy. And, said Goubran, it facilitates a culture of proactive honesty.
“I encourage my team to openly discuss with me what they want to achieve. They trust that I will not judge them and I trust that they will share all the details. This approach has increased the compliance level and the synergy.