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Ad
Shouldn't this be headed "Advertisement Feature".
I don't mind Accountingweb having adverts - it's free and has to make its money somewhere - but I do object to starting to read what I believe to be a genuine article, only to soon realise that it's just a blatant advert.
response
Hi Keithas,
I can see why you might think that. Sorry if it offends.
I met the author of the article at Accountex and most of our conversation was around the actual application of Late Fees. We had also just announced this feature set with the Experian integration, and given it was a pretty interesting/novel partnership conversation naturally turned there too.
I can assure you I haven't paid anything for this article. Whilst it's great to be quoted in AccountingWeb, I never considered it an advert.
Regards,
Steven
And another thing
I am going to show my age here.
I remember when computers were being introduced to the accounts function. There was this assumption by disorganised businesses that getting a computer was going to magically transform their systems (or, rather, lack of systems). It was an uphill battle to persuade them that, unless they became more organised, computerised accounts were going to be a disaster.
This advert seems to be preying on that same mindset. If you haven't got a decent credit control system in place, you're not going to get it by just buying some software.
It really can make a big difference (slightly longer reply lost due to dodgy Virgin train WiFi!): https://www.satago.com/testimonials
Yes I agree Keithas
It is a method of advertising called "Product Placement" advertisement.