David Winch* takes a light-hearted look at the key ingredients of start up business success.
Many, if not most, businesses get started because someone can do something well, enjoys doing it, and can see that others may well be prepared to pay someone else to do it for them. A start up business is a bit like a three-legged bar stool; there are three key elements to keeping the stool (and the business) upright at all times.
One leg of the stool is the operations side of the business (i.e. the ‘doing’ part, or at least managing whatever the business does). This is usually quite easy for business owners to get to grips with since it’s the reason they started up in the first place.
The second leg is the finances, or at least the management of them. The business own...