Strategy workshops or away days have become common place, but the findings of a new survey raise questions for UK organisations about how much real value they deliver.
Despite the expense and time spent on strategy workshops by senior management teams, few measure the impact of these events, according to the study by the Chartered Management Institute (CMI) and the Advanced Institute for Management Research (AIM).
Many respondents reported that away days fall short of expectations with 10% saying the workshop they last attended failed to meet its objectives and over 40% reporting either no or a negative impact on a range of measurable outcomes.
The report, The role and importance of strategy workshops, is the UK's first ever study into the effectiveness of strategy workshops. It reveal...