Independent customer feedback is invaluable for attracting new business. Chris Barling outlines how to use it to its best advantage to grow sales.
I would like to start by asking a couple of questions. In your personal life, do you take your lead from TV advertising or prefer recommendations from friends? When you look at a website, do you discount the testimonials section, knowing that only the happy guys get their opinions aired, or do you prefer something a little more real? It’s in the answers to these questions that the genius of independent customer feedback lies.