Adaptive leads cloud charge against Excel

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Adaptive Planning CEO Rob Hull recently visited the UK to meet the online application’s growing user base in this country.’s Stuart Lauchlan caught up with him while he was here.

As a pioneer of cloud-based planning and budgeting, Adaptive Planning has been on AccountingWEB’s radar for several years - ever since it was hailed as the newcomer of the year at the 2008 Software Satisfaction Awards.

Five years on and the developer is now well established here with more than 50 customers in the UK and Ireland. Adaptive has developed successful resale relationships, particularly with NetSuite, which markets the specialist tools as NetSuite Financial Planning. 

As a former CFO himself, Hull knows..

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