The UK's seventh largest firm, Baker Tilly, will become known as RSM after its global accounting network RSM International revealed a major branding shake-up.
The RSM International network will be adopting RSM as its unified global brand across more than 100 fellow member firms. Baker Tilly joined the international network in April last year.
RSM International commissioned an independent research firm to conduct an extensive study of member firms, clients and prospects before it decided to adopt the unified brand.
Jean Stephens, chief executive of RSM International, said: “Our clients are becoming ever more global as they seize new opportunities for growth. Leaders of entrepreneurial, growing organisations want advisers that take the time to really understand and care about their business and its drivers, both locally and globally.”
Laurence Longe, Baker Tilly’s managing partner, added: “The move will considerably strengthen our UK position as a leading provider of global audit, tax and consulting services focused on the middle market. The middle market is a critical part of the UK and global economy generating more than one third of private sector UK GDP and employing nearly 40% of the UK private sector workforce.
“Although our name is changing, we will stay true to our roots and continue to maintain the core essence and legacy of the Baker Tilly brand. Adopting RSM as our name will simply accelerate our path to a recognised unified global brand and strategy,” Longe said.
Baker Tilly has 3,400 partners and staff operating from 32 offices around the country.
RSM US member firm McGladrey, which has 8,000 professionals and associates in 80 cities nationwide, is making a similar announcement today.
Member firms will remain independent legal entities within the RSM international network, but will carry the RSM brand name and logo.
The change will be effective from 26 October 2015.
Back in September 2013 Baker Tilly formally completed its acquisition of RSM Tenon’s profitable trading operations after shareholders unanimously backed the plan.
The previous month Tenon's parent company entered administration with Deloitte appointed as administrators. They immediately sold the trading operations to Baker Tilly in a pre-pack deal. The arrangement followed an “unsatisfactory” year in 2012 for Tenon, featuring profit warnings and key members of staff stepping down.
Around the same time RSM Tenon was caught in a legal dispute with Peak Performance, the firm behind the K2 tax avoidance scheme used by Jimmy Carr, around unpaid commissions following the closure of RSM's specialist tax planning division.
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