Interview: CIMA president on why ‘accountant’ has become a dirty word

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CIMA’s new president Aubrey Joachim talks to deputy editor Gina Dyer about the recession, professional ethics, and why accountants should be seen less as ‘bean counters’ and more as the strategic thinkers and analysts that they are.

The financial sector has experienced something of a shake down in recent months, so it stands to reason that one of the world’s longest standing professional financial management bodies is ringing in the changes too. Born in Sri Lanka, Aubrey Joachim was recently elected CIMA’s first Asian president and brings with him a raft of professional experience gained from years of travelling the world as a strategic financial management consultant and coach.

He enters the fray at a particularly critical stage for...

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About Gina Dyer

About Gina Dyer

I've been a journalist for four years, writing on a wide variety of topics from business and finance to travel, culture and celebrities. I began my career as an editorial assistant for Palladian Publications, a B2B publisher specialising in technical magazines for professionals in primary industries. I later moved into consumer magazines as a staff writer for French Magazine, a monthly travel publication aimed at Francophiles, and was part of the launch team for The Traveller in France, a quarterly magazine produced for the French tourist board. I was also a regular contributor to online travel portal, and later worked with customer publishers Future Plus as a freelance production editor, before joining Sift Media in January 2009. I am currently Deputy Editor of


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19th Jun 2009 05:38

Wrong Conclusion.
Aubrey is wrong when he states that accountants are loathed in companies because they demand accounts and give everyone a hard time. Instead, they are disliked because, all too often, they are utterly useless nerds. At a time when we need informed, accurate, energetic pro-active advice, too many accountants still behave as simple book keepers. Too often they obstruct rather than enable. We need accountants who will tell us how to achieve our goals, who understand money and who know how best to structure company finance to make the most of our potential. Instead, what accoutants too often deliver is a sharp intake of breath, a grimace, and a muffled whimper while reaching for a Tupperware lunch box and flask of tea that their mum has again prepared for them that morning. Instead of Action Men, we get Train Spotters.

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21st Jul 2009 15:58

Mike,well give you some action !
What xxxx holes have been hanging around to gain that conclusion ?

Are you a failed accountant (I know there are no such things but you know what I mean)

Some of the Directors of the largest companies in the world are accountants

...I could go on but I would be wasting my time.

You clearly need help !

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