After being acquired in 2013, Europa Worldwide went through four years of restructuring. That's enough to send the shivers down any FD's spine. In that time there were redundancies, exiting properties and a financial dip, but now the company has emerged on the other side.
Rob Ross has guided the business throughout and has depended on a few key KPIs to help keep things moving forward. "The ones that have the most impact are a 12-month rolling revenue trend report and net profit. We've gone on such a difficult journey. We've had big dips followed by a big resurgence. Similarly with the revenue. So that's why it's the killer graph that goes in every presentation."
Alongside these two, Ross favours another metric: the number of export consignments. "I'm a big believer you can run most businesses on three KPIs. For us, this includes the number of export consignments. We know if we've done over 3,000-a-week and if we do that consistently, we will have made lots of money. Europa has quite fixed operational costs. We've got to fill our trailers."