Sarah Bradford of WriteTax mentioned her new iPhone app "Tax Savings Tips" to me via Twitter. On her website (which I think looks good by the way) she describes it as containing "21 Tax Saving Tips of general application".
I applaud someone from the Accountancy and Tax world taking such a progressive approach to marketing and Sarah is clearly ahead of the game in many ways. But I have a problem, generally, with apps for apps sake.
Surely, if all an app does is provide information, that information is better provided directly via the web? What value is added by wrapping an app around the information? I think it gets in the way.
What about when Sarah wants to add tax saving tip number 22? She will need to change the app and re-deploy it on the iTunes store. Her users will then have to download the update. Then there's the need to produce an app for Blackberry, Android and Windows Phone too.
Contrast this with making a small addition to a web page - which gets the job done for everybody.
In response to this argument, Sarah made the point that apps are an alternative way of making range information available - with or without wi fi, 3G. What? A smart phone capable of running apps that's not internet enabled pretty much everywhere? Not likely I say.