Managing Director Movemybooks
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Think like McDonalds - Facebook is the Happy Meal

4th Aug 2010
Managing Director Movemybooks
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See the discussion going on at Richard Murphy's blog, and then let me know what you think of my comments below:
I think the major point is being missed here.  Ultimately this discussion all boils down to demographics.  The professions are ageing.  Their client bases are ageing - both mainly populated by 50 somethings.
Our future clients are going to come from the generation that are 15 - 30 now, and these youngsters literally live their social lives on Facebook.  It's the online environment they are familiar with and the communication medium they find most comfortable and convenient.  When was the last time you received an email from a teenager?  Exactly, they think email is for the government.
So, I argue that we need to think like McDonalds.  They know where their future customers are and they spend a lot of time and money capturing their hearts with "Happy Meals" and free parties.  The burger behemoth reaches out to its future customers now, on their terms.
Facebook is the Happy Meal, Twitter, LinkedIn and email are for grown ups, and what teenager wants to hang around with grown ups?
Adrian Pearson
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By Gina Dyer
04th Aug 2010 12:34

Interesting points

Thanks for your input, Adrian. It's clear the profession does have a succession problem - I wrote a blog about this recently which raised all sorts of discussions on the topic. I'd be interested to hear what other members' thoughts are on this - I suspect not all of them will agree with you. I think businesses are struggling to get to grips with how to use Facebook commercially. AccountingWEB, for example, has a presence on Twitter, LinkedIn and YouTube but we've struggled to work out how best to use Facebook. Anyone thinking about using Facebook to promote their business should check out Nikki Pilkington's recent article - 10 top tips for using Facebook to promote your business.

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Adrian Pearson
By Adrian Pearson
04th Aug 2010 12:51

Will they "grow out of it"?

That's the big question, and the one I didn't address in my blog posting because, I have no idea how this will play out.

Will the Facebook generation tire of it?  Will they become disenchanted when people like us start polluting their community with advertising?  Will they simply migrate to more "grown-up" networks, like LinkedIn, for business use?  Nobody knows.

What we do know now though is that, currently at least, the next generation of clients are hanging out almost exclusively and as a whole group in Facebook.

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