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Do school holidays affect your business?

8th Aug 2011
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The school holidays have arrived, Parliament is in recess until 5 September and London has wound down to slumber away the summer months.  Or has it?  Just how much effect do the summer holidays have on London businesses?  Well, in truth, London is such a culturally rich and diverse city that the effects of holidays vary from business to business.  However there are a few common themes such as:

Transport

Whilst Transport for London and the Mayor’s office are constantly working on schemes to reduce congestion caused by the school run, in term time our roads, buses and tubes are affected by school transport.  In the school holidays this congestion is noticeably less on some routes.  This means that businesses which rely on transport and deliveries may have to work to a different schedule in term and holiday time with the reduced travel time in the holidays resulting in cost savings.

Pubs, restaurants & cafes

Places to eat in London tend to be divided between those serving a local population and those catering for tourists or business people.   Each of these sectors is affected differently by summer holidays.  Those catering for business are most affected by holidays due to the combined affects of business people taking time off to be with children alongside a reduction in business meetings. 

Looking at places catering for tourists, there were 26.2 million staying visitors in London in 2010 with total London tourism receipts amounting to £11.2 billion.   International visitors tended to stay for 6.1 days spending £593 whilst those visiting from within the UK stayed for 2.1 days spending £217.  Overseas tourism tends to be slightly skewed to the summer with 29% staying in July & August and this taken alongside domestic tourists helps to take up some of the slack from Londoners moving out of the capital in the summer months. 

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