Is January a good time for accountants to be marketing?

Heather Townsend
The Excedia Group
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I've been observing accountants over the last month or so. There seems to be a split in how they are coping with the January SA silly season. There are some (actually pretty smug) accountants who are telling me - 'silly season? what silly season? Our practice did all our SA tax returns throughout the year'. Then there are, what I suspect may be the more typical small accountancy firm which are stretched to full capacity turning around all the SA tax returns. My accountant falls into this second category as he took over 4 months to process my tax return... 

The great thing about not getting into the trap of a January silly season is it gives you time to market in January and February when most small accountants are not. Plus there are all those minor health benefits of not being stressed out and working 16 hour days to get all the SA tax returns completed.

However, the problem is you need to educate your clients to get their paperwork to you in plenty of time BEFORE December, if you are going to be able to market your practice in January. How many small accountancy practices are good at doing this? 

What's your thoughts?


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23rd Jan 2012 05:21

I admit to being smug!

Last week I was at an excellent business networking session.  70 small business owners there, 5 solicitors, one or two IFAs and 1 accountant - me!

Unheard of at any other time of the year.  So whenever someone asked the organiser if there was an accountant there it was "Have a word with Chris!".

It gets better.  I live in the Lake District.  Half of my clients are in some way tied into tourism or have very seasonal sales where 30% plus of sales are in December.  You can't market to a Lake District hotel in the summer, they are flat out.  January and February are the perfect months, not just for business development but for proper discussions without distractions with existing clients on their strategy for 2012 and beyond.

It's a no-brainer!  Train your clients to get sorted by 15 November, have a sensible January doing the same quality work you do the rest of the year, and develop your business whilst all the competition are doing 14 hour days.

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By Old Greying Accountant
23rd Jan 2012 20:04

I've always been taught ...

... advertise when you're busy, so you're never not! 

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By PeterT1
26th Jan 2012 11:14

Accountants in January


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