My Week: SEO India

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Hello folks. It was a week of action and reflection. I was stressed. The good is I made some important decisions that, I hope, will add value to my shrinking practice.

Please allow for a waffly and even more self-centred post.  I am in that frame of mind. Besides all blogs about ones experience tend to be self-centred. 

The customer is King? 

I hope you know by now, that I do not do sucking up or being "nice" to get that client or progress on business relationships. In fact, I have been known to lose my temper with clients. I have read and heard everything on the customer is king for business progression.

I do not play that game. I think I am fair-minded on most matters.  Life is just too short.  I have no doubt, financially, I have lost out. At the same time, I am doing what I want.

Digital Marketing 

My practice is built on Google. Simply because I did not network and, I see this as small talk conversation, sucking up to people and following up on business cards - URGH!

I am back to Google for growth. Majority of my clients have come through Google. I did what was required to attract clients online.  It was trial and error. I still do not know what worked.

Over the week, I passed on the SEO to a person in India. I had a WhatsApp conversation her. She sounded okay. Only experience will tell how it goes.

Social Media (SM)

I detest SM. Is posting a blog on AW SM? I do not see it that way.

Someone in the UK has taken over all our SM. She will do everything. Thankfully my involvement will be minimal. I do not want to be involved in this aspect at all.

Eleven years

It was a week when I reached my eleventh year in practice. I could have done so much better. I am okay with where I am. Of course, I am concerned about the recent client losses.

My reason for being okay is simple - I did it my way. That will also be the case going forward. It is one of the major pluses of not being an employee.

 

About FirstTab

bike

Blogs about my week in a boutique practice. My independent channel: https://accountantblog.co.uk/

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14th Apr 2019 20:06

A sensible set of moves.
I outsource my SEO (to a UK company though) - don't understand it, and it would waste too much time trying to get to grips with it only to do a mediocre job.
Apart from copying website blog posts to linkedin, twitter etc which all happens automatically from Wordpress, I can't be bothered with digital media either. If I can be shown the value, then I'll throw some money into outsourcing it, but for the moment Google is king.
And clients - good grief. I've started a policy of ditching them as soon as they start causing trouble without good reason. We took on one high-value client a month or so ago. Their old accountant had dropped the job after a year, giving what sounded like a credible excuse. Turns out that it was only an excuse though - the accountant walked away because the client is clearly nuts with no hope of recovery. I looked at the client, looked at the money and just thought - sod it. Goodbye.

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