After my previous terrible experience, when reviewing an important business deal my starting point is to look at what is being offered, the trustworthiness of business concerned and whether what is being offered will actually be delivered. Based on my attendance on the Discovery Day, feedback from existing and ex TAA franchisees, TAA get a big tick from me on this criteria.
Unfortunately I was late. I missed the crucial introductions with other potential franchisees. I understand all the people attending were accountants either in industry or practice. I regret not being there on time.
An extremely clear explanation was provided on the franchise package that was on offer and TAA business model. As I expected they did not pull any punches. In other words they said guys this is what we offer, our costs, our brand, our staff and our business model. If you buy into it lets talk. If not fair enough, thank you for your time.
What they did not say join us and you will not regret it.
After being in business for over 10 years, they have made mistakes, learnt from it and fine-tuned their business model. If you follow their model it works.
With them systems all written down (it’s all done!) and it is online. What a relief. I saw a sample of systems notes, they looked good.
Sales and Marketing
They have a team responsible solely for sales and marketing aspect. Making sure their website remains on top in Google terms. Plus all the other marketing activities that working as a solo even a small team you just would not have the time.
Shop-front – Advice
They would provide advice on location, setting up and running of a shop-front.
Much, Much, More
I have just mentioned some areas that are important to me. There is so much more they provide.
Is it worth going on Discovery Day?
I am surprised the information they give away on the Discovery Day. Even if I do not join the franchise, I have picked up some real gems from the day that I will use. My day certainly was value for time (one day).
Do your Homework
I am a little disappointed with some of the comments made about TAA. These comments are made by people who have not done their homework. In my opinion the way to do the homework is to undertake you own due diligence. This means attending the Discovery Day, speaking to existing and ex TAA franchisees.
I was part of the negativity about TAA - my reason was pure jealousy. How dare accountants without accountancy qualifications do so well! I trained for years and look at me! Who said life is fair?
My Overall Impression about TAA
A highly professional and a trustworthy business. They make it very clear what support they will provide and what they expect from you. Furthermore, they reminded potential franchisees think very very carefully before signing the franchise agreement. In addition, they went out of their way and made it clear the franchisees they are looking for.
Which way will I go?
I do not know. Having said that I am impressed with TAA. If I sign up with them and follow their Business Model, the risks of losing out are minimal.
On my own I make mistakes, they cost me and I learn from them. One advantage of an established franchisor is I would avoid those mistakes and my progress would be at a far speedier rate. Let's also not forget the exchange of experience within the franchise network. The benefit of this is massive.
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A word of caution.