Perhaps you had to hold your nose to vote for Boris last Thursday perhaps you are a natural Tory. It makes no odds as he is now working on your behalf.
Boris Johnson bet the farm and it paid off. I am not advocating taking huge risks with your practice, after all you are accountants.
What you should take out of his performance over the past 5 weeks is that to succeed you need a simple unambiguous message that your existing clients and prospective clients can understand and that they can apply to themselves. True, it also helps if the other local firm across the road is run by a non-smiling grumbling muppet surrounding by idiots, who is advertising offshore tax havens in their front window when you are a positive person and are advertising that you will guranatee to help people's businesses prosper.
Well,the analogy might not be exactly ( except for the muppet) the same but you get idea.